Better Business World Wide, Sweden and SeeYou AS, Norway are new partners in the recently founded Nordic Mystery Shopping Alliance, NMSA together with the leading Mystery Shopping companies in the other Nordic countries.
- One contact person
- Coordinated fieldwork and delivery
- Analysis and reports exposed professionally on a Nordic level
- The natural first choice for companies needing Mystery Shopping services on the Nordic market.
- The obvious partner for international Mystery Shopping companies
Better Business World Wide | Sweden and Iceland |
SeeYou AS | Norway |
Shoptimizer | Denmark |
ServicePlus | Finland |

Better Business was the first Nordic member company in the trade organization for Mystery Shopping, MSPA (Mystery Shopping Providers Association) – whose motto is "Dedicated to improve service". Better Business founder, Veronica Boxberg Karlsson is one of the founders of MSPA Europe and its first President, and currently vice Chair in MSPA Global Board. More info about MSPA ![]()
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Better Business is a member and one of the founders of The International Mystery Shopping Alliance, IMSA. A network with highly experienced companies specialising in Mystery Shopping, with local knowledge.The IMSA has today over 500.000 Mystery Shoppers, conducting more than 2 million Mystery Shops annually world wide. Better Business founder, Veronica Boxberg Karlsson is currently the President for IMSA. More info about IMSA ![]()
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Better Business is a member of Stockholm’s Chamber of Commerce, and Veronica Boxberg Karlsson is the Chair for the local board Chamber of Commerce in Vallentuna, Sweden.