Number of registered Mystery Shoppers
2010
2010-06-08
The book about Mystery Shopping, now also available in Italian.
Better Business founder, Veronica Boxberg Karlssons’ book ”The book about Mystery Shopping” is now published in Italian by Edizioni Franco Angeli, which are specialiced in Management litterature.
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2009
2009-09-29
Release of the most complete book about
Mystery Shopping that ever has been written.
”The book about Mystery Shopping” by Veronica Boxberg Karlsson
Quote about the book by Professor Christian Grönroos:
"Finally a book explaining mystery shopping in a structured and rewarding way".
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2009-05-20
Gerum góða gistingu betri - gæðaátak hjá Ferðaþjónustu bænda
Á síðasta ári réðst Ferðaþjónusta bænda í 3ja ára verkefni á sviði gæðamála í samstarfi við fyrirtækið Better Business. Markmið verkefnisins er að gera stöðumat á aðbúnaði og þjónustu hjá félögum innan Ferðaþjónustu bænda út frá sjónarhorni gesta, þrjú ár í röð. Read more
2009-04-20
The Smiling Report 2009 shows that the trend continues downwards
Mystery Shopping Providers around the world have participated in the Smiling Report 2009 which compiles customer service data from evaluations conducted across a spectrum of industries. The summary for 2008 includes answers to more than 2.5 million questions covering Smile, Greeting and Add-on sales in 66 countries. Read more
2009-03-06
Better Business is launching an Incentive program for Superb Service
Better Business World Wide has been the leading provider of Mystery Shopping services in the Nordic countries since 1995 and during many years rewarded employees who have given Superb Service to customers. Now Better Business is launching an Incentive program including a range of products like, diplomas, congratulation e-mails, cards, pins, cakes, gift cards, flower delivery, pendants and cuff links with the unique Superb Service logotype. Only employees who have given Superb Service can receive the rewards. Read more
2009-01-02
Better Business chairman now also chairman
for the trade organization MSPA
MSPA was founded in USA 1997 to develop and regulate the Mystery Shopping industry. Today MSPA has 350 members in 60 countries and offices in Europe, North America and Asia. During 2009, MSPA will start also in South America. All regions report to MSPA Global Board where now Better Business founder, owner and chairman, Veronica Boxberg Karlsson has been appointed chairman from 1 January 2009.
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2008
2008-12-04
Better Business “Gasell 2008”
The 3rd of December, the Market leader of Mystery Shopping in the Nordic countries, AB Better Business World Wide, was nominated as one of the Swedish “gazells” 2008. All the nominated companies were published ceremoniously in attendance with H.M King Carl XVI Gustaf. Read more
2008-09-30
The Mystery Shopping Day 2008!
This years edition of The Mystery Shopping Day was held the 19th of September at Teaterskeppet in Stockholm, more than 100 participants was there. Interesting and entertaining lectures was held by Better Business’ clients Systembolaget, K-Rauta and The Nuance Group. They talked about how they are using Mystery Shopping, or anonymous customer visits. Read more
2008-05-23
The book about Mystery Shopping for employees now released in German!
“Warum wir Mystery Shopping brauchen!“ is the title of the book that explains what Mystery Shopping is and how employees can benefit from having shoppers to evaluate their performance. The book describes different Mystery Shopping methods, ethical guidelines and quality standards as well as myths and pitfalls. Read more
2008-04-18
Better Business opens office in Finland
Juha Kajavuori will be the local sales partner for Better Business in Finland. Juha has a genuine experience from working in operations as well as with business development on top management positions in IT- and Retail companies. Read more
2008-04-18
Better Business launches new profile program
After 13 years with the clever but home made logo it is time for a change. The new logo is more powerful and shows the direction forward instead of following the life curve that otrherwise is falling after a while. Read more
2008-04-16
Audio Mystery Shopping
Better Business World Wide has signed an exclusive agreement with TC&C Nordic for audio recorded Mystery Calls that are available for clients directly in the report in Better Business online system, BAFF ONLINE. "We are very pleased with this co-operation and are already working on the next exiting project" sais Veronica Boxberg Karlsson, Better Business and Péter Gölles, TC&C. For more info, please contact Susanne Sjölund at +46 8 5118 5113 or e-mail to susanne@betterbusiness.se
2008-03-03
„Gerum góða gistingu betri“
Ferðaþjónusta bænda hf. og Félag ferðaþjónustubænda hafa skrifað undir samning við fyrirtækið Better Business á Íslandi um 3ja ára verkefni á sviði gæða‐ og þjónustumála. Um er að ræða hulduheimsóknir „Mystery Shopper“ á ferðaþjónustubæi sem geta veitt samtökunum og einstökum félögum verðmætar upplýsingar sem miða að því að styrkja stöðu og samkeppnishæfni Ferðaþjónustu bænda á sviði gæða og þjónustu í nánustu framtíð. Read more
2008-02-15
The Book for employees released in English
The first book for employees "Därför skall vi ha Mystery Shopping" was published in Swedish 2007, now it is released in English and the title is "Why we need Mystery Shopping". Authors are Veronica Boxberg Karlsson and Lina Schölin, both from Better Business. The books are available for purchase on Better Business web site. Order here
